Richard Branson’s take on business pitches

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Richard Branson, the founder of the Virgin Group recently posted an article on Linked in (hat-tip to Derrick McIver) recently regarding business pitches: The art of pitching.

In the article he mentions that there are 5 items that are important in a pitch:

  1. Be able to explain how the new business will make a difference
  2. Be grounded in your knowledge of the industry (i.e. be an expert)
  3. Have a realistic plan
  4. Be in it for the long haul (i.e. be committed)
  5. Don’t hold back — highlight the strengths

Also of note, the ‘Pitch to Rich’ competition‘ has returned if you are interested in pitching to Mr. Branson.