WSJ -> Wil Schroter: Focus on the Simple, Painful Problem

Wil Schroter, the co-founder and CEO of Fundable.com says that with entrepreneurs trying to sell their ideas to investors, customers and prospective employees, they need to keep things simple in their pitch.  To do that, they must also have a simple, painful problem that is being addressed with their business idea.

Read Article: Focus on the Simple, Painful Problem by Wil Schroter (Wall Street Journal)